Here are just two examples of projects HarrisonNess has carried out for Tourism Queensland. The brief for the first project was to boost holiday bookings for Tropical North Queensland. For this‚ HarrisonNess created a funky retail tourism campaign and executed it with a little help from the godfather of soul‚
Mr. James Brown.

The Get On Up! campaign‚ featuring the classic James Brown song‚ Sex Machine‚ ran for three years in print and TV. On a smaller scale‚ the second campaign featured here used Metrolite bus shelter posters and free post cards distributed through cafés to answer the brief of making people in Brisbane city aware that the Queensland Travel Centre office had moved to a new location.