Versatile Buildings branched into a new segment of the steel building market in 2007. It purchased a manufacturing business in Orange NSW‚ and HarrisonNess was asked to create an identity for a brand targeting buyers of large‚ custom designed and fabricated buildings. We created the Ultraspan brand identity and support material including‚ stationery‚ signage‚ brochures‚ posters‚ a TV commercial and corporate website.

In spite of the new venture proving profitable‚ Versatile Buildings subsequently decided to sell the business to the Ultraspan management team and focus on its core business‚ the manufacture of pre-fabricated buildings.