Fairfax Radio Network

The ‘Power Of Talk’. A simple product demonstration

HarrisonNess created a national advertising campaign for the Fairfax News Talk Radio Network‚ with executions produced for the combined network and for individual stations: Sydney’s 2UE‚ Melbourne’s 3AW‚ Perth’s 6PR and Brisbane’s 4BC.

The ‘Power Of Talk’ campaign was designed to make people listen... and think. Talk radio is all about engagement‚ and these highly engaging TV and cinema executions cut through the clutter with their quiet simplicity. It’s amazing how human nature – and the nature of politicians in particular – keeps these commercials topical‚ relevant and resonating.