We planted BBbeans in peoples’ BBbrains.

Following our work for the Donut King brand‚ Retail Food Group (RFG) asked us to assist with the advertising of their BB’s Espresso brand. At that time‚ the concept of having trained baristas in a café was relatively new and novel. RFG was eager to promote the fact that every BBs café had a barista on duty at all times.

BBs also had its own branded coffee beans. We used those beans to explain what a barista is‚ and to sell the quality of the coffee experience at BBs. We made the beans sing and dance. And we made them sing a song with a lot of repetitive BB sounds in it; just to eliminate any confusion about which café the BBbeans BBbelonged to.