Diet Coke
Coke trusted HarrisonNess to
leverage its Queer Eye sponsorship.

We created a series of six 10-second Diet Coke commercials to help Diet Coke leverage its sponsorship of the TV show‚ Queer Eye For The Straight Guy. Like the TV show‚ our spots offered tips on grooming and fashion‚ but ours were even sillier – and ours linked the tips back to the characteristics of the three Diet Coke flavours. The spots also mirrored Diet Coke branding campaign on air at the time.