You don’t need a big bank account
to do powerful finance category advertising.
to do powerful finance category advertising.
The good people at HarrisonNess assisted The Rock Building Society with many projects over many years; beginning with the creation of the brand positioning line‚ “Good People With Money.” and a series of TV commercials demonstrating why they are such good people with money.
Depicted here‚ are a couple of press ads encouraging tradies to ensure they’re properly insured‚ and enticing soon-to-be-retirees to call the The Rock and roll over their superannuation funds. We’ve also included some TVCs that prove you don’t need a big bank account to do standout financial advertising.

