When Superior Pak found a way to build a more efficient waste collection vehicle‚ we found a way to get their target audience to build it too. A fold here‚ a tuck there and – viola! – an accurate paper model of the ingenious garbage grabber; complete with functioning bin-lifting mechanism. The paper-engineered model was printed on an A3 sheet‚ folded in half and inserted in the relevant industry magazines. What red-blooded‚ civil engineer could resist?!