Addressing the long hand‚ short hand
and second hand of the law.

Watling Roche are personal injury lawyers. They briefed us to create a TV commercial that would encourage people with potential personal injury claims to act because a statute of limitations applies. Through the use of mechanical clockworks‚ we created a feeling of solid professionalism and precision‚ while making the point about acting before time runs out.

At the time this TVC was made‚ personal injury lawyers in Queensland were allowed to mention personal injury in their advertising.